![]() ![]() These are the updated manufacturer's suggested retail prices: "As we scale, we can take advantage of increased plant capacity to help increase the value proposition of our EVs, reduce customer wait times, and grow our market share." What is the MSRP of the Ford Lightning truck? "The market is rapidly changing, and we need to continue to adapt to remain competitive," he said. The automaker did not have a firm restart date as of Monday, Ford spokesman Marty Gunsberg told the Detroit Free Press. The factory that builds the Lightning, the Rouge Electric Vehicle Center in Dearborn, is temporarily closed to complete final plant upgrades to triple its annual production run rate to a targeted 150,000 Lightning trucks beginning this fall. "Ford is taking advantage of increased plant capacity, continued work on scaling production and cost, and improving battery raw material costs," Ford said in its news release. The price of the all-electric Ford F-150 Lightning is being slashed dramatically and effective immediately, Ford Motor Co. “We’ve continued to work in the background to improve accessibility and affordability to help to lower prices for our customers and shorten the wait times for their new F-150 Lightning.View Gallery: F-150 Lightning plant in Dearborn unlike anything Ford has built in 118 years ![]() “Shortly after launching the F-150 Lightning, rapidly rising material costs, supply constraints and other factors drove up the cost of the EV truck for Ford and our customers,” Marin Gjaja, chief customer officer of Ford Model E, said in a statement. ![]() The latest cuts are also due to improved battery raw material costs, Ford said. When it reopens, it will have a targeted annual run rate of 150,000 trucks starting in the fall. The plant is currently closed as Ford makes some final upgrades. It means anyone that has already placed an order and is still waiting on their truck will receive the new pricing.įord said it was able to make the latest price cuts due to improved economies of scale at the truck's Rouge plant in Dearborn, Michigan. The spokesman said the new pricing is effective immediately for trucks being delivered from today. The range-topping Platinum now starts at $93,990, which is down $6,079 from before.Īll figures include a $1,995 destination charge, and most Lightning models are eligible for $7,500 in potential Inflation Reduction Act tax credits, according to Ford. That's a price cut of $8,879 from prior to today's announcement.įurther up, the Lariat with the Standard Range battery starts at $71,990 and the Lariat Extended Range is $79,490, down $6,979 and $8,479, respectively. A 320-mile Extended Range battery is available for an extra $15,000, bringing the starting price up to $71,990. ![]() It is now priced from $56,990, down $9,479 from before, when equipped with the 240-mile Standard Range battery. It means retail customers will have to upgrade to the F-150 Lightning XLT. However, the Pro is sold out to retail customers for the remainder of the 2023 model year, a Ford spokesman told Motor Authority. For retail customers, the Pro comes exclusively with the Standard Range battery with an estimated 240 miles of range. The starting price is for the F-150 Lightning Pro, the version designed for commercial use. ![]()
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