![]() ![]() The hydration really lasts and kept my skin feeling soft and supple all day, even when I skipped my beloved Scinic Honey All-In-One Ampoule. It’s not all bad this is easily the most hydrating toner-type product I’ve ever used. I only ever break out on my chin, and haven’t had any blemishes at all in at least a month or two, so this was a pretty striking reaction. Within a couple days of starting this product, I had several small whiteheads on my forehead. Out of the dozens and dozens of skincare products I’ve used, exactly three have broken me out: Mizon Snail Recovery Gel, Mizon All-In-One Snail Repair Cream (I don’t fuck with Mizon anymore), and Missha’s FTE. Strike three won’t necessarily apply to anyone else: it broke me out. It’s brought me to the point of gagging when I’ve used it first thing in the morning. For those of us who have had sake hangovers (which I maintain are the worst kind of hangovers), this smell brings back immediate flashbacks. Not maybe-that’s-sake-in-there-I-can’t-really-tell this smells like a brewery took up residence in your bathroom. I mentioned strike one above, with the awful pump mechanism. It doesn’t feel sticky at all and the hydration lasts all day – impressive for such a light product. When applied, it spreads easily and absorbs somewhat quickly. It doesn’t feel heavy, but it does feel very moisturizing, and doesn’t absorb as fast as other very watery products I’ve used. More often than not, my sink counters got more lotion than I did. ![]() That, combined with an extremely watery product, means it would take the hands of a surgeon to control the amount of product you dispense. It sticks a lot, so you have to press down hard to get it to pump, but then it jumps down suddenly. Here’s where I encountered the first problem: the pump on this bottle sucks. It comes out of the bottle as a watery, somewhat milky liquid. Placenta might have some anti-aging and moisturizing benefits (and is often derived from plants, cutting down on the ick factor, although I don’t know how Kiku-Masamune sources theirs). Ceramides are critical building blocks of your moisture barrier and crucial for skin health. Arginine has anti-aging and healing properties. Arbutin is another powerful lightening agent, as is Glycyrrhizic acid (a derivative of licorice root). So much good stuff for such a short list! Sake filtrate contains kojic acid, a powerful skin-lightening agent that’s safer than hydroquinone it’s also a good source of antioxidants. Water, glycerin, butylene glycol, rice ferment filtrate (sake), glutamate, arginine, leucine, ceramide 3, ceramide 6 II, placenta extract, arbutin, Glycyrrhizic acid, soy protein, maltitol, methyl gluceth-10, peg-60 hydrogenated castor oil, hydroxyethyl cellulose, alkyl styrene/acrylic acid copolymer, citric acid, sodium citrate, phenoxyethanol, methylparaben, fragrance Ingredient highlights Kiku-Masamune High Moist Lotion: the product of choice for people stocking up for an apocalypse. For size comparison, here it is next to a normal 12 ounce beer bottle: One thing to note: it’s absolutely enormous (half a liter!), so you can easily use this on your body in addition to or instead of your face. Let it dry before applying your next product. Massage it between your hands and pat or spread it into your face. ![]() To use, pump a little puddle in your hand (although, as I’ll get into, that’s easier said than done). This product would go after cleansing and pH-dependent actives (like AHAs, BHAs, and vitamin C), but before essences, serums, and creams. Japanese “lotions” are similar to Western “toners” – that is, they’re watery and go early in your skincare routine. It promises to provide “ultra hydration”, healing, and whitening. Their High Moist Lotion, the ethanol-free version of their regular skin care lotion, is a watery, toner-type product. ![]() In addition to sake, they also make a few sake-based beauty products. Kiku-Masamune is a Japanese sake (rice wine) brewing company founded in 1659 (!!). I hoped the Kiku-Masamune High Moist Lotion, with its rave reviews and its bonkers price-to-size ratio, would be the first. The closest I’ve ever come to loving an actual first essence or toner is Hada Labo Gokujyun lotion, and I like that stuff okay. I’ve come to realize that my love for watery, quick-absorbing skincare products is purely theoretical. It took me a while to remember the name without looking it up, but now that I have, I can’t stop saying it in my head. Kiku-Masamune High Moist Lotion is a Japanese sake-based hydrating toner that I’ve heard only good things about. ![]()
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